This question is one of marketing pop culture books' favorite!
The answers vary through time to time:
Coca-Cola
Santa Claus
even Steve Jobs (Apple)
are some nominees for this prestigious title.
From a conversation I had this Friday with my University of Piraeus's colleagues,
I think my friends we may have the Winner of the Title!
So, according to my Professors Malliaris and Kouremenos:
Paul the Apostle, also called Saint Paul is the best marketer of all time!
Here is his marketing mix - the world known 4P’s:
I think I will give him the Title, do you agree?
The answers vary through time to time:
Coca-Cola
Santa Claus
even Steve Jobs (Apple)
are some nominees for this prestigious title.
From a conversation I had this Friday with my University of Piraeus's colleagues,
I think my friends we may have the Winner of the Title!
So, according to my Professors Malliaris and Kouremenos:
Paul the Apostle, also called Saint Paul is the best marketer of all time!
Here is his marketing mix - the world known 4P’s:
- Product - Christianity
- Price - free (giving great value for money: heaven earned)
- Place - global distribution through his missionary journeys
- Promotion: Bible and Pauline Epistles
